Shohei Ohtani 50-50
MLB
09–30–2024



In the 2024 season, Shohei Ohtani hit 54 home runs and stole 59 bases becoming the first player ever to reach the 50-50 club. To commemorate his achievement, we did a massive quickstrike, taking over 113 OOH placements all over Tokyo. We created a design system that adapts to each of his key moments and dates leading up to the monumental 54-59.

Project: 50-50
Client: MLB
Role: Designer
Creative: Wieden+Kennedy

︎ Design system
︎ OOH

Manga Is My Sanctuary

Amazon
07–02–2024
For the first ever campaign for Amazon Manga, we created a campaign called ‘Manga Is My Sanctuary’ to bring the emotional depth and escapism of manga to life in a way that’s as immersive as reading itself. Rather than just showcasing manga as a product, it positions it as a sanctuary—offering a break from daily life.

Project: Manga Is My Sanctuary
Client: Amazon
Role: Designer
Creative: Wieden+Kennedy

︎ Design System
︎ OOH
︎ Digital Banners
Reimagine Victory
Nike
03–15–2023 




Ai Hosoda enjoys running in any place and values her own unique style. From the way she dresses when she runs to the way she carries herself. Ai Hosoda continues to run at her own pace. We created a custom typography that encapsulates her spirit.

Project: Reimagine Victory
Client: Nike
Role: Designer
Creative: Wieden+Kennedy

︎ Custom Typography
︎ OOH
︎ Art Direction for Motion Graphics
SwipeMart
Tinder
09–12–2022

Convenience stores are a big part of daily life for Japanese youth, a place where Seishun (springtime of youth) memories are made. It is a place where you can stop by on a date, grab drinks on the go with friends or even pick up a late night snack. So we opened Tinder’s convenience store, SwipeMart, in Shibuya, the center of Tokyo's youth culture. We brought the world of Tinder offline and made it a place where people can mingle and experience their "Seishun" in a real and easy way. During the day, SwipeMart offers original Tinder goods, while at night, it transforms into a concert venue. All of which is free with a Tinder profile.

Project: SwipeMart
Client: Tinder
Role: Graphic Designer
Creative: Wieden+Kennedy
Production: Hakuten

︎ Retail Branding
︎ Experiential Design
︎ Photo Booth UI
︎ Products
一瞬で青春。
Tinder
09–12–2022

Our very first Tinder campaign puts a new spin on the Japanese concept of “Seishun” (springtime of youth), which is typically centered around school uniforms and teenage memories. Tinder believes that Seishun doesn’t end when high school does. It’s a feeling that can be seized by meeting new people and experiencing new things. This is particularly true for those who missed out on many important memories during nearly three years of COVID-19 restrictions.

Project: 一瞬で青春。(Seishun in a Second)
Client: Tinder
Role: Graphic Designer
Creative: Wieden+Kennedy
Photographer: Fish Zhang
Typographer: Zuma

︎ Key Visuals
︎ OOH